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  • What are immersive experiences (IX)?
    Immersive Experiences (IX) use analog and digital technologies to create a highly stimulating, often multisensorial and content-intensive, engaging, and pervasive environments. IX use a variety of (digital) tools, such as 360 degrees spaces, haptic devices, interactive design, that help audiences to completely immerse themselves in the (complex) subject that is being tackled. At Koelhuis, the term “immersive” is used in a broad sense. Nowadays immersion is associated with the development of virtual reality, augmented reality, extended reality, yet immersion is also created in an analog way, creating a dedicated physical space and tapping into all five senses. This results, for example, in the creation of light, sound, and interactive installations. Immersive technologies have found many applications in artistic practices, but did you know that the utility of immersive technologies goes beyond art and culture? These technologies span various sectors such as Gaming, Media, Entertainment, Research & Development, Education & Training. These technologies have a significant impact on our lifestyles, work environments, learning methods, and modes of communication. You might associate immersive experiences only with culture and leisure settings but they are particularly valuable in educational and corporate environments and industries like healthcare, manufacturing, and construction.
  • What was the motivation to build Koelhuis District?
    The motivation behind the creation of the Koelhuis District stems from the core mission of Concrete Culture, which is to seamlessly integrate art, culture, and technology into real estate and community development, fostering a lasting impact. This initiative aims to establish affordable spaces dedicated to creators and innovators, offering residences, communal areas, and public venues infused with a vibrant blend of cultural essence and technological advancements. Far too often artists that make a place do not benefit from the value they add. With the Koelhuis District we not only want to leverage the power that artists and creatives have to build a place but make them a part of the future too, giving them a sustainable place for future developments and providing missing infrastructure that supports the creative community to be at the forefront of the immersive experience industry. Because of this, Concrete Culture initiated the development of two IX hubs: Koelhuis District and its sister project, Katoenhuis in Rotterdam.
  • What is the timeline for the development of Koelhuis District?
    The plan for the realization of the Koelhuis District unfolds in stages: 1.     The first stage is the creation of Koelhuis Creativity Garden, a hybrid, temporary outdoor space of 190.000 sqm built on the piece of land destined for the Koelhuis Village complex. Koelhuis Creativity Garden will be active for approximately two years leading to the start of construction for the new residential development. 2.     The second stage is marked by the redevelopment of the former freezing warehouse and its inauguration as Koelhuis Eindhoven after approximately one year. 3.     The third stage sees the closure of the Creativity Garden and the development of the Koelhuis Village in its place. The Village will eventually include the Koelhuis Courtyards at the Village, outdoor spaces, gardens, as well as ground-level art studios and makers spaces that will continue the legacy of the Creativity Garden. 4.     Finally, the Koelhuis District is completed, including Koelhuis Eindhoven, Koelhuis Village, and its Courtyards.
  • What will be the residential program at the Hugo van der Goeslaan location, and for which target group?
    We will offer small units to young talent from the art, design and tech sector that we want to keep in the city, and for which the Koelhuis is an added value in the further development of that talent. There will also be workplaces for young talent as well as presentation and exhibition spaces in the Koelhuis.
  • How many homes will there be?
    The number of housing units is not yet known.
  • Do you think there is enough need within this target group?
     The in-depth conversations we have held with different stakeholders in this city area and the research we have done for our positioning give us confidence that there is a significant unmet need in the city, extending to our area and beyond.
  • How will parking be solved?
    There will be underground parking.
  • We are afraid of traffic and parking problems in the neighborhood, how will you deal with that?
    Firstly, we share the goal of minimizing traffic and parking disturbances in the neighborhood. Recognizing the upcoming developments in Eindhoven, we understand the potential impact on the surrounding area. It's essential to consider effects beyond individual property boundaries, as it mightput unnecessary pressure on the surrounding area. Therefore, we advocate for a holistic approach to traffic and mobility, emphasizing collaboration for more effective solutions. We believe in the necessity of a comprehensive citywide mobility plan, with the municipality playing a crucial role. Taking proactive measures, we have initiated discussions with various city stakeholders to explore potential solutions. This includes discussions on package deals with hotels, incorporating Park and Ride (P+R) options, offering discounts for public transport, and exploring shuttle services. We are committed to actively engaging in participation and information meetings to keep the community informed about developments around this topic.
  • How will you deal with access?
      We are currently engaged in discussions with the municipality regarding this matter. Due to the continuously evolving scenarios, we are unable to provide specific or definitive statements at this time.
  • Will you also do something with greenery?
    The elevated ground level will be completely greened and will have a park-like layout. We are actively exploring opportunities to integrate and connect with existing green structures in the surrounding area.  
  • What is now happening on the grounds at Hugo van der Goeslaan?
    At the moment the site is undergoing preparations to serve as a construction site for the Koelhuis. Our development team has moved into the modular containers with our office and meeting rooms which allows us to be on site more often and engage in conversations with people in the area.
  • What will the participation process look like?
    We are in contact with all stakeholders and associations in the area. We will continue to shape the participation process together in the coming period. Once we receive confirmation from the municipality, we will schedule an information session. During this session, we will present the latest developments and provide insights into the progress of the participation process.
  • When and how will we be informed?
     The most effective way to stay updated is by subscribing to our newsletter, where we share the latest developments and news, and notify you of upcoming meetings. Additionally, you will receive a formal invitation by mail for the next information event.
  • I am an artist who wants to become a part of Koelhuis District, who can I contact?
  • If your question not here
    Get in contact with us to ask the question here


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